June is a vibrant, glitter-filled month dedicated to celebrating the LGBTQ+ community. From gay, nonbinary, lesbian, bisexual, transgender, and queer pride, this month invites everyone to support LGBTQ+ communities. Beyond June, brands are committed to supporting these communities year-round through donations and advocacy.

Origins of Pride Month

Pride Month commemorates the first Pride march on June 28, 1970, marking the one-year anniversary of the Stonewall Uprising, a pivotal event in the modern LGBTQ+ movement. Since then, June has been embraced as a time to celebrate and advocate for LGBTQ+ rights.

Brands Supporting Pride with Purpose

Over the years, many brands have committed to more than just showcasing rainbow-themed products. They actively support LGBTQ+ causes, charities, and groups, providing essential resources such as shelter for unhoused youths, mental health education, and safe spaces.

Year-Round Pride Collections

Offering pride merchandise and resources to support or become an ally through education, awareness, and solidarity.

Partnering with The Trevor Project, A&F has launched a gender-inclusive collection, including graphic T-shirts, cologne, and sweatshirts. They aim to donate $400,000 to The Trevor Project this year.

The “Everyone Is Awesome” set features an inclusive rainbow flag and supports organizations like GLSEN.

Highlighting pride-themed makeup and LGBTQ+ beauty business owners, Sephora supports The Trevor Project and the National Black Justice Coalition.

Collaborating with brands like TomboyX, Target offers inclusive apparel and home furnishings and has supported GLSEN for over a decade.

The Phluid Project: A Queer-owned brand since 2018, Phluid Project sells gender-free apparel and beauty products, supporting underrepresented voices.

Celebrating LGBTQ+ communities with stories of self-expression and supporting charities like GLAAD and The Trevor Project.

Offering a range of pride merchandise, Walmart supports LGBTQ+ communities year-round.

2024 Pride Fashion Collections

The Be True collection honors LGBTQIA athletes and artists with designs inspired by visual artist Xavier Schipani.

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Since 2015, Converse has donated over $3 million to LGBTQIA organizations and supports projects like It Gets Better and The Ali Forney Center.

Featuring a year-round pride collection, AE supports the It Gets Better Project with a $100,000 donation.

Offering pride-themed clothing and gifts, Disney supports LGBTQIA communities with profits from their collection.

Celebrating queer joy with designs inspired by LGBTQIA “rodeo and cowfolk culture,” Levi’s donates $100,000 annually to Outright Action International.

Partnering with Haleigh Roy, Reebok’s collection includes genderless activewear, with a $10,000 donation to The Boston Alliance of LGBTQ+ Youth.

Supporting Brave Trails and YouthSeen, The North Face’s pride collection celebrates finding empowerment in nature.

Featuring rainbow prints in their “Together as Ourselves” collection, Vans donates $200,000 to LGBTQ+ organizations.

Celebrating pride with the “Feel Heard. Feel Seen.” collection, UGG donates to It Gets Better, PFLAG, and the Pacific Pride Foundation.

The “United We Win” collection supports year-round initiatives for LGBTQ+ communities, ensuring inclusive opportunities for all athletes.

Supporting the Stonewall National Monument Visitor Center, Michael Kors’ pride capsule includes rainbow-accented fashion items.

2024 Pride Pet Collections

The Youly Pride Collection features rainbow collars and apparel, with 10% of sales supporting The Trevor Project.

Petsmart: Offering the You Are Loved™ collection, Petsmart supports GLSEN with a $200,000 annual donation.

2024 Pride Beauty Collections

Celebrating chosen families, NYX offers discounts for allyship training and supports the Los Angeles LGBT Center.

For six years, Sally Hansen has released limited-edition pride polishes and donated over $500,000 to GLAAD.

2024 Pride Food Collections

Offering limited-edition pride cupcakes, the brand donates 10% of sales to The LGBT Community Center in NYC.

Featuring designs by LGBTQ+ artists, Skittles donates $1 from every Pride Pack sold to GLAAD.

2024 Pride Home Collections

Partnering with The Trevor Project, Williams Sonoma offers home décor items with 50% of select product sales supporting the cause.

The “Love Always Wins” collection supports the It Gets Better Project with a $100,000 donation.

The “Love for All” collection supports Rainbow Railroad with a $100,000 donation to provide safe pathways for LGBTQ+ individuals.

Featuring designs by LGBTQIA employees, Kohl’s supports The Trevor Project and has been recognized for its inclusive workplace.

2024 Pride Tech Collections

The 2024 Apple Watch Pride Edition Braided Solo Loop supports various LGBTQ+ organizations, celebrating the diversity within the community.

These brands exemplify how commercial support can extend beyond merchandise to make a significant impact on LGBTQ+ communities. Through donations, advocacy, and inclusive products, they celebrate pride and support the ongoing fight for equality.